Book DescriptionAlthough many firms label themselves "global", very few handle worldwide sales and operations This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally Alan Rugman exposes the facts behind the popular оецще myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.  В книге представлена2005 г ISBN 0521842654.