Book Description Audience: MBA and Executive MBA strategy courses Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategytextbook that adopts a value-focused, firm-centered perspective on strategy The book is meant to be rigorous in its research оецыь base, pragmatic in its focus, and concise The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin) Competitors: de Kluyver (PH).  Говоря о2005 г ISBN 0131430351.